Soapbox Engage Blog

Issue 273

Happy Tuesday, fundraisers!

This week’s newsletter is all about building stronger connections and rethinking how you can engage your supporters. Explore the five types of donor outreach your nonprofit should prioritize, or see why investing in mid-level and major gift strategies can transform your results. We’re also diving into creative approaches like friendraising and planning effective multichannel fundraising campaigns. Get ready to learn something new!

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Great Fundraising Posts

5 Types of Donor Outreach Your Nonprofit Should Prioritize

Soapbox Engage (Soapbox Engage)

Whether you’re requesting a donation, promoting your merchandise, or extending event invitations, your nonprofit must regularly reach out to donors to garner their support. But not all types of donor outreach are equally effective. To help you create an unbeatable donor communications strategy, this blog post explores key donor outreach channels and how your nonprofit can leverage them to deepen relationships, improve retention, and earn more valuable gifts.

Why a Mid-Level and Major Gift Fundraising Strategy Is Nonprofits' Smartest Investment

Jeff Schreifels (NonProfitPro)

If you haven’t already invested in mid-level and major gift fundraising strategy, now is the time. Leaders in the nonprofit sector have viewed mid-level and major gift fundraising as a risk. But major gift fundraising isn’t a gamble. It’s a proven, strategic investment that drives long- term growth, deepens donor relationships and stabilizes your revenue. Jeff explains how major gift fundraising will take your organization to the next level in this blog post.

Reframe Fundraising: Responsibility, Privilege and Opportunity

Claire Axelrad (Clairification)

Some people refer to fundraising as a “necessary evil.” With that in mind, it makes sense why some want to avoid it like the plague. However, there’s nothing evil about fundraising at all. In this blog post, Claire talks about how negative thoughts about fundraising may be holding you back, and how to reframe fundraising for better results.

Leverage Offers: Fundraising to the Max

Jeff Brooks (Moceanic)

You likely already know that matching fundraising appeals is a great way to activate donors, because it feels like getting a “good deal.” But that’s not the only way to offer a bargain in fundraising. In this blog post, Jeff breaks down “leverage” fundraising offers and how you can utilize them in your campaigns.

NPSP Day New York 2025: Top Takeaways and Resources

Soapbox Engage (Soapbox Engage)

On October 9, Soapbox Engage took the NPSP Day tour back to New York City for another day of collaboration, problem-solving, and sharing best practices among the nonprofit Salesforce community. Attendees dove into real-world challenges and solutions for managing data, engaging users, and strengthening their fundraising technology. Check out this blog post to hear about some of their insights.

Rethinking Fundraising: The Power of Friendraising to Strengthen Donor Loyalty

Gail Perry (Gail Perry Group)

What if fundraising could feel lighter, more human, and even fun again? Across the field, fundraisers who focus on genuine connection are keeping their donors close and raising more money in the process. It’s called friendraising. And it’s not just a feel-good idea. It’s a proven approach that builds stronger donor relationships, deeper trust, and lasting loyalty. This blog post shares what friendraising is and how to implement it at your organization.

How I Learned to Give Directions

Steven Screen (The Better Fundraising Co.)

Writing fundraising appeals can be challenging. You have to communicate a story, connect to your donors, and inspire them to action. In this blog post, Steven shares how learning to give directions in different careers helped improve his fundraising appeals.

How To Plan a Multichannel Fundraising Campaign

Ann Green (Ann Green’s Nonprofit Blog)

Year-end fundraising season is here! Your plans for your year-end appeals should be well underway, if not already activated. In this blog post, Ann explains the importance of multichannel fundraising and how to execute a multichannel campaign for your year-end appeals.

Big Problem, Small Problem: a Fundraising Demonstration

Jeff Brooks (Future Fundraising Now)

In fundraising, it’s important to illustrate the problem you are trying to solve in a simple way that your donors can wrap their minds around. In this blog post, Jeff uses a piece of direct mail he recently received to illustrate the dos and don’ts of doing that.