Fundraising Weekly - Aug 16, 2022

Issue 107

Happy Tuesday, Fundraisers! Thanks to those of you who downloaded and shared our free donation guide last week. I love seeing these resources being utilized by this community! If you’re interested in more free resources like this, you can check out this page here.

Now onto this week’s newsletter! We have some great stuff for you— from digital advocacy campaigns, to year-end fundraising prep, to top fundraising website features. Take a look and see what sticks for you!

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Guide to Fundraising During COVID-19

Great Fundraising Posts

5 Tips for an Effective Digital Advocacy Campaign

Tim Forbes (Soapbox Engage)

Digital advocacy campaigns are essential tools for nonprofits. In this blog post, Tim offers five strategies for effective digital advocacy engagement that is sure to make your next campaign a success.

5 Strategies to Keep Supporters on Your Nonprofit’s Website

Murad Bushnaq (Get Fully Funded)

In this technological age, it’s likely that many of your supporters are reaching you through your organization’s website. It’s important that your website is as easy to navigate as possible, and enticing enough that people will want to read through all you have to offer. In this post, Murad offers strategies to ensure people stay on your site.

It’s Time to Plan Your Year-End Fundraising Campaign

Ann Green (Ann Green’s Nonprofit Blog)

It may be hard to believe but summer is nearing its end, and the end of the year will be here before we know it. Now is the time to start planning your end of year campaigns. In this post, Ann offers a checklist to set you up for launching a successful end of year campaign.

How to Ask for an Extra Gift from Your Monthly Donors

Erica Waasdorp (NonProfitPro)

Recent stats show that 6% of monthly donors will make at least one extra gift a year if asked, and in some studies it’s as high as 12%. Not including monthly donors in asks for your other campaigns is definitely leaving money on the table. This blog post shares the right way to make that ask.

Guide to Fundraising During COVID-19

8 Ways You Might Be Chasing Away Your Best Donors

Jeff Brooks (Future Fundraising Now)

It’s essential to hold onto a donor’s support whenever you have the opportunity. However, you might unknowingly be chasing them away and driving them to bring their support elsewhere instead. This post identifies 8 ways you may be driving your donors away without knowing it.

5 Nonprofit Fundraising Website Features to Attract More Supporters

Juhi Sharma (give central)

There’s always more to be done to make your website as donor-friendly as possible! In this blog post, Juhi shares 5 features to include on your website and attract more supporters.

Stop Making Assumptions About Your Donors

Kevin Fitzpatrick (market smart)

When people have been fundraising for a while, they may start to notice some trends among their donors. That is sensible. But what isn’t sensible is to act as though donors follow some sort of rule book, and make assumptions about their behavior. In this blog post, Kevin reminds us to approach our donors as individuals.

How to Host a Successful Porch Party

- (Gail Perry Group)

Casual, small social events can be terrific donor engagement tools. This blog post takes you through how to host a successful “porch party” to engage your donors.

Setting SMART Giving Goals

Tamara Varner (greater giving)

Not reaching your fundraising goals? Rather than your approach to fundraising, it may be that the goal you set didn’t make sense to begin with. IN this blog post, Tamara breaks down how to set SMART goals.

Guide to Fundraising During COVID-19