Soapbox Engage Blog

Issue 109

Happy Tuesday, Fundraisers! It’s the end of August, which means we are just under 3 months away from Giving Tuesday 2022.

If you are wondering what that means or what you can be doing now to position your nonprofit for maximum success, you can check out this helpful blog post. This post will take you through 10 FAQs when it comes to Giving Tuesday. Things like “When should organizations begin planning a Giving Tuesday campaign?” and “Is online giving critical for Giving Tuesday success?” Plus some helpful insight around peer-to-peer campaigns, recurring gifts, campaign timelines and hashtags. Whew! A lot to consider!

And for the newsletter this week, we are excited to share some great content around fundraising letters, crafting a fundraising voice, and increasing online donations. Dig in!

You can receive the Fundraising Weekly newsletter each Tuesday by subscribing today!

Great Fundraising Posts

How to Write an Excellent Fundraising Letter

Tim Forbes (Soapbox Engage)

A compelling fundraising letter is one of the most valuable tools in your organization’s toolkit and a great way to connect with current and potential donors. In this blog post, Tim offers tips to write an excellent fundraising letter.

How Fundraisers Who Position Themselves as a Counselor and Guiding Sage for Donors Help Raise More Money

Dr. Russell James (market smart)

When trying to fundraise, it’s essential to advance the donor’s “hero story.” But the story isn’t just about them. As a fundraiser, your role in that story is to be their counselor. In this blog post, Dr. Russell James tells you how to make that happen.

How You Can Get Comfortable Using the “F” Word

Jonathan Steck (The Better Fundraising Co.)

We can’t raise funds without talking about it, but fundraising can be hard to talk about! Many people feel a tension when they are explicitly asking for money, and may find ways to go around it. This blog post offers four tips to help remove this internal tension.

Your Unique Voice Makes your Fundraising Fail

Jeff Brooks (Future Fundraising Now)

When a writer crafts something for audiences, nonprofit employees may make the mistake of telling these writers they have to write in the “voice” of the executive leadership. In this blog post, Jeff explains why that is a misstep.

Fundraising is Not Always Fun: 7 Strategies to Help You Cope

Amy Eisenstein (Amy Eisenstein)

Fundraising isn’t always fun. Sadly, many fundraisers are miserable at work. In this blog post, Amy offers 7 strategies to help make fundraising more joyful.

How to Crush Your Fundraising Goal Even With a Small Audience

Vanessa Chase Lockshin (The Storytelling Non-Profit)

We all want to raise a lot of money for our non-profits. Ideally, we want to raise more money than in the past, and we’d love to raise more money with each fundraising campaign. However, these goals are hard, especially if your organization has a small audience. In this blog post, Vanessa offers tips to crush your fundraising goals no matter your audience size.

Recycle, Reuse, and Repurpose Creative

Erica Waasdorp (NonProfit Pro)

We’re always trying to come up with new, better stories and tactics to appeal to donors. But it’s not always necessary. In this blog post, Erica shares how it can be useful and effective to recycle something you may have used in the past.

How to Increase Online Donations in 5 Easy Steps

Mike Alonzo (Nonprofit Hub)

In 2022, it is crucial to embrace online giving as a primary way of collecting donations. In this blog post, Mike offers 5 easy steps to increase online giving.

Event & Auction Fundraisers Shine the Light on Your Charity

Guest Author (Get Fully Funded)

If done well, Fundraising events can shine the spotlight on your organization on event day, event week and beyond. Each type of fundraising event has its pros and cons, depending on the audience, your in-house capabilities and your resources. This blog post outlines how to plan and execute an excellent fundraising event that is sure to make your organization shine.